Enequitable
Project summary
The client was a UK-based NFT marketplace platform. The team of DesignTalks did end-to-end product design for the platform and developed an intuitive website. We did extensive market research to come up with wireframes. This enabled us to reduce the TAT by half, and complete the project within the stipulated timeframe.
Study
- User research
- Market research
- Competitor research
- Founder’s vision
- Product Team’s vision
- User Jorney
Challenges
- Ui had significant gaps that led to unpleasant user-experience
- The website required enhanced features to engage customers
- The product required a face lift in terms of design
- The product required a face lift in terms of design
Approach
- We suggested a refined user flow for the website
- Developed fresh desktop and mobile wireframes
- Created a Ui kit that best aligned with the brand philosophy
Involvement
- Improved the user experience by defining a user journey
- Employed card sorting for Ui kit and product development
- Market research to get a competitive edge
About the product
Equitable is a NFT platform where people can view, buy, and sell their NFTs. It is a website based out of UK and has influences of art, technology, and medical sciences on the platform.
COLORS
Fonts
App Screens
Creative Directory
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